Branding¶
The visual identity of krites and its downloadable brand assets.
The mark¶
krites's logo is a camera shutter framed by a laurel wreath — the judge's eye, and the crown for the keepers. krites helps cull a shoot down to the winners, so the aperture is the judging and the laurel is the verdict. In deep aubergine and muted gold on a cream tile.
Logo variations & downloads¶
Vector (recommended)¶
Scales indefinitely without quality loss.
- Transparent (logo_transparent.svg)
- Light background (logo_light.svg)
- Dark background (logo_dark.svg)
Raster (PNG)¶
| Size | Transparent | Light | Dark |
|---|---|---|---|
| 32 × 32 | png | png | png |
| 64 × 64 | png | png | png |
| 128 × 128 | png | png | png |
| 256 × 256 | png | png | png |
| 512 × 512 | png | png | png |
| 1024 × 1024 | png | png | png |
Colour palette¶
| Usage | Name | Hex | Swatch |
|---|---|---|---|
| Primary | Aubergine | #392A3B |
|
| Accent | Muted Gold | #C6A24A |
|
| Background | Cream | #F3ECDF |